Business & Success5 min read

Top 5 strategies to build effective communication skills

What are the ways to improve your communication skills? Are there any strategies that can help you become a more confident and persuasive interlocutor? In this article, we'll look at the top 5 strategies that will help you make every conversation more effective and enjoyable.

Top 5 strategies to build effective communication skills

Effective communication skills are the key to success in any area of life, from personal relationships to professional careers. The ability to articulate your thoughts clearly and concisely fosters stronger relationships, resolves conflicts, and propels goal achievement. In today's world, where information spreads at lightning speed, communication prowess is a highly sought-after skill.

Whether you're speaking in front of a large audience or having a one-on-one discussion, these tips will equip you with practical ways to enhance your approach, forge connections, and convey your message with power.

1. A good sense of humor will help you build rapport

A sense of humor is one of the most powerful tools for establishing trust and creating a positive impression. People are naturally drawn to those who can make them smile or even laugh, as humor helps to ease tension and facilitates easy communication. It is essential to understand that humor should be appropriate and discreet, as a bad joke can have the opposite effect. When you laugh with the other person, you build an emotional bridge that makes your conversation more natural and enjoyable.

For example, imagine you're at a meeting with a new colleague, and you feel a little tense. A well-placed joke about the questionable coffee you both chose can lighten the atmosphere and immediately make communication less formal. This demonstrates your openness to casual conversation, which adds a touch of humanity to your professional persona.

However, humor should be used with tact and sensitivity. Avoid jokes that could be offensive or disrespectful. By gauging the mood of the situation, you will be able to use jokes accurately, facilitating effective communication at work and in your personal life.

A man and woman sitting on a couch looking at a laptop.

2. Use the appropriate speech rate and gestures

The pace of your speech and the use of gestures can significantly impact the quality of communication. If you speak too fast, the other person may not be able to keep up with your thoughts, leading to misunderstandings or loss of interest. On the other hand, speaking too slowly can create a sense of boredom or uncertainty. The optimal speaking speed lets you convey your ideas clearly and confidently, leaving room for exchange.

Gestures are more than just movements. They add life to your communication and help highlight the main points of the conversation. If you're emphasizing something crucial, a subtle hand gesture can draw the other person's attention to that moment. Gestures also help establish eye contact, a vital element of effective communication.

By finding a balance between your speech rate and gestures, you increase your ability to communicate persuasively and effectively. Don't hesitate to adjust your pace, pause strategically, and use gestures to reinforce your message.

A man and a woman sitting at a table with a laptop

3. Authenticity plays a fundamental role in communication

Authenticity in communication is crucial for building trust and lasting relationships. When you are yourself and not trying to be someone else, people sense your sincerity and become more open to engaging. In a world where many people strive to create the perfect appearance or image, authenticity sets you apart from others, making your communication more meaningful and influential.

An example would be a conversation with a colleague about a challenging issue. Admitting your doubts or uncertainties, instead of trying to show yourself as an expert on everything, can foster respect and understanding. People appreciate sincerity, and even vulnerability can be a strength in communication. Authenticity also helps to avoid unnecessary misunderstandings.

It provides clarity and transparency, which makes it easier to understand your position or opinion. Be honest both with yourself and with others, as this creates a solid foundation for any communication. You can find out more about how to show your authenticity in dialogs in our Talk Like Ted summary, which will help you improve your communication skills.

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4. Make the other person feel heard and understood

Effective communication is more than just speaking — it involves actively listening to understand another person’s perspective. You need to make the other person feel that their thoughts and feelings matter. Active listening goes beyond only listening to words; it encompasses paying attention to nonverbal cues like tone of voice or facial expressions. This creates a deeper level of understanding and increases the effectiveness of communication.

Let's say your friend is sharing their feelings about a significant life decision. Instead of interrupting or trying to give advice right away, try paraphrasing their key points and asking if you've understood everything correctly. This will show your interlocutor that you have not only heard them but that you are also trying to truly understand them. Listening makes you more empathetic and encourages better conversations, strengthening your relationships.

People value having their thoughts and feelings acknowledged and accepted. Active listening is one of the most powerful tools for building effective communication. You can read more about techniques and approaches to this topic in our Crucial Conversations summary.

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5. Create a conducive environment for a dialogue

The environment in which you communicate can significantly influence the tone of the conversation. If you need to discuss an important topic, you should choose a place where both parties can feel comfortable and safe.

For instance, if you need to talk to a coworker about a work conflict, opt for a cozy room without prying eyes and noise. This will allow you to focus on the conversation without being distracted by external factors. Create an atmosphere where the other person feels free, without pressure or inconvenience. Therefore, before starting such a conversation, ensure that the circumstances are favorable for an open dialogue.

This will help avoid misunderstandings and ensure a constructive conversation where both parties can hear and understand each other. Such preparation creates an atmosphere of trust, which contributes to a more productive discussion. The right environment can have a significant impact on the outcome of any conversation, making it more effective and comfortable for all participants.


Effective ways of communication are a cornerstone of success in any sphere of life. You can build strong relationships and achieve your goals by using these strategies, such as listening, being authentic, maintaining an appropriate speaking pace, and using a sense of humor. Remember the importance of creating a favorable environment for dialogue, as comfort and trust between the interlocutors play a crucial role in any communication.

Remember that effective communication is not an innate skill but something that can be constantly improved. Practice active listening, find a balance between paying attention to the other person and expressing your own thoughts, and don't be afraid to be yourself. This will improve your communication and help you achieve harmony in your interactions with others.

Credentials:

  1. Photo by Christina @ wocintechchat.com on Unsplash
  2. Photo by Surface on Unsplash
  3. Photo by Jason Goodman on Unsplash
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