Brands Don't Win

Brief Summary

"Brands Don’t Win" shows how leading companies such as Amazon, Starbucks, and Tesla achieve success by breaking the usual rules of branding and creating their own. The book offers a clear, step-by-step plan to succeed in business. Having become "Best Business Book" in both 2021 and 2022, it is perfect for anyone who wants to rethink their business approach and become a market leader.