Digital Hesitation

Digital Hesitation

by Thomas Lah, J.B. Wood

Brief Summary

To stay competitive and unlock efficient growth, embracing digital transformation is essential. Digital Hesitation offers practical guidance for technology-focused B2B companies to thrive in the evolving market. It outlines key tactics for building a profitable X-as-a-Service business model, covering digital customer experience, data-driven sales, customer success, and partnerships.

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