Power Up
5.0
15 min

Power Up

by Magdalena Yesil

Brief Summary

“Power Up” is an engaging journey penned by Magdalena Yesil, taking readers deep into the world of entrepreneurial success. The book illuminates the path for women, enabling them to thrive in the current, ever-evolving economy. Yesil, known for her trailblazing work as a venture capitalist, draws upon her personal experiences to empower women in their professional pursuits.

Key points

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Aspiring entrepreneurs often think an innovative idea is the first step toward building a start-up. However, there is considerable merit in first investing time within a well-established organization. Stability, intrapreneurship, and skills can be highly advantageous in the long run.

Julie Wainwright's career path clearly illustrates these advantages. Before founding The RealReal, Julie Wainwright held various corporate roles. As a brand manager at Clorox, a leading cleaning supply company, she gained valuable experience. Here, she enhanced her understanding of profit and loss mechanisms and gained insights into brand strategy and marketing management.

However, her learning trajectory did not halt there. Later, Wainwright joined the Software Publishing Corporation. This allowed her to set up European distribution systems and refine her business planning and profitability skills. According to Wainwright, these experiences were instrumental, as they equipped her with the skills needed to launch her successful enterprise.

The benefits of gaining experience in a corporate setting aren't just limited to skill development. Unlike start-ups, these environments offer a structured work-life balance and a stable salary. Start-ups typically demand both extensive dedication and long hours, and they also operate with minimal resources.

An established company can often provide a secure space. It is possible to nurture ideas and test them within a corporate environment. This practice is typically referred to as intrapreneurship. Debra Rossi's career serves as a good illustration of this concept. Rossi, for example, operated within Wells Fargo, a 165-year-old banking institution with stringent confines. Despite this, she succeeded and pushed innovation boundaries. This was within the bank's credit card processing division.

Rossi's entrepreneurial spirit was remarkable. One demonstration of this was her partnership with an emerging start-up, eBay. At the time, eBay's business model was unique, focusing on online auctions of various items. This was uncharted territory, not for Rossi, though. She took a calculated risk with eBay's unconventional approach, resulting in a significant shift in the realm of Internet transactions.

These instances highlight the importance of gaining experience within an established organization. It is often a wise step before venturing into start-ups. The key benefits are stability, innovative opportunities, and the chance to develop vital skills. These prepare an individual for the thrilling yet unpredictable journey of entrepreneurship. In conclusion, absorbing as much as possible from a traditional corporate structure may be beneficial. Only then should one dive into the exciting world of start-ups.

01
Use established corporations as training grounds for skills and experience
02
Appreciate changes and mistakes to go on
03
Make sure your employer notices your achievements
04
Don’t take “mommy guilt” too seriously
05
Develop your gravitas to confront sexist workplace situations
06
Unlock the power of a gender-diverse workforce
07
Make your team diverse and broaden the reach of your company
08
Transition from the job may be a new opportunity
09
Final summary

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