Leading Digital

Leading Digital

by George Westerman, Didier Bonnet, Andrew McAfee

Brief Summary

Are you a leader looking to utilize digital technology for business transformation? Leading Digital: Turning Technology into Business Transformation will give you insights on the benefits of digital transformation and dealing with digital disruption. The authors pinpoint seven core components - Customer Experience, Operational Process, Business Model, Ecosystem, Data, Technology, and Leadership - that organizations need to master to become digitally proficient.

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