Do you know how to tell stories? Or not just tell them, but do it in a way that captures the audience's attention and influences them? You might be surprised, but there is a simple recipe for the storytelling tradition. It consists of four bricks: your hero, the hero's goal, the conflict, and the resolution.

Let's take a look at *Hamlet*. The goal of our hero, Hamlet, is revenge for the death of his father. He can get it by killing his uncle. The conflict is in Hamlet himself because he grapples with uncertainty. In the end, he kills his uncle and then dies himself, concluding the internal conflict.

The same pattern emerges in *The Odyssey*. The protagonist has a goal of returning home. He achieves it by passing fate tests in the form of encounters with monsters and storms. People tend to compare themselves to the story's hero by putting themselves in the hero’s place. You can play on this: make them heroes, make them feel, and learn to resolve conflicts. This will create the necessary atmosphere and positively affect their perception.

A story can convince anyone. By adapting the story to your audience and capturing their interest, you will definitely get their undivided attention.