Finding your target audience plays a crucial role in launching any business. If you don’t know who you’re selling your product or services to, there is a high risk that your business will fail. So, how can you find your target audience?

Let’s start by defining your sub-niche. Firstly, you may want to copy the marketing strategies of leading companies such as Coca-Cola. However, it would be much more effective to start from a less global niche and build your marketing strategy accordingly. In this way, instead of making a lot of effort to attract all kinds of customers, you will much more effectively concentrate on a certain category of audience. “This allows you to become a big fish in a small pond.”

For example, “home decor and interior design” is a niche, while “vintage and antique decor” is a sub-niche of the home items market. So, when you customize your message, you focus on a certain category of customers who are interested in vintage decor.

At times, you might feel like “you're worth it”; other days, you may be “lovin'” it. We've all come across these catchy phrases from well-known brands, but your company's message shouldn't rely solely on a vague slogan. Catching your target audience's attention is a key marketing strategy element. How do we create a memorable message? Read on and find out.