Top books on digital marketing
Influence
What is Influence about?
“Influence” (1984) explores the deep-seated instincts that drive human behavior, from reciprocity to the allure of scarcity. The book highlights how we are influenced by different factors such as social proof, authority, and subtle signals. Understanding these dynamics is crucial for making informed choices in our lives.
Building a StoryBrand
What is Building a StoryBrand about?
Ever wondered why some brands stick in your mind while others just don't ring a bell? Donald Miller’s "Building a StoryBrand" flips the script, turning your customers into the heroes of your story. Miller blends marketing insights with storytelling magic, teaching you how to craft messages that resonate and, more importantly, sell. If you're tired of being ignored, this book might just be your game-changer.
Made to Stick
What is Made to Stick about?
Have you ever wanted to create a long-lasting sticking idea? Then, “Made to Stick” (2007) is a must for you. Here, you will learn strategies for building credibility and emotional connection, understand the power of storytelling, and explore techniques for sustaining interest.
Digital Marketing For Dummies
What is Digital Marketing For Dummies about?
"Digital Marketing For Dummies" by Ryan Deiss and Russ Henneberry describes marketing processes in the digital world. The book teaches you how to take your business to the next level by identifying digital markets and media without spending money or time. You will learn tips on attracting customers, and together, you will go on the path of improvement.
Jab, Jab, Jab, Right Hook
What is Jab, Jab, Jab, Right Hook about?
With the development of technology, a lot more people gained access to publicity. Now, in order to tell your story, you need to make the most of modern tools, especially social media. And if it seems scary or unfamiliar, “Jab, Jab, Jab, Right Hook” offers some insights to start with.
Content Rules
What is Content Rules about?
“Content Rules” by Ann Handley and C.C. Chapman is a vital resource for anyone looking to master the art of content creation and marketing. This book offers practical advice and insights on developing compelling content that engages audiences, builds brand loyalty, and drives business success.
The 1-Page Marketing Plan
What is The 1-Page Marketing Plan about?
“The 1-Page Marketing Plan” provides a step-by-step instruction about building an effective marketing strategy for your business. By applying these useful skills, you can attract more potential clients and make your business truly successful.
Epic Content Marketing
What is Epic Content Marketing about?
“Epic Content Marketing” by Joe Pulizzi will become your ultimate guide to creating content that gets real results. It is full of practical strategies and real-world examples to help you cut through the noise and connect with your audience. Pulizzi explains the essentials of effective content marketing and offers actionable insights to boost your brand's impact.
Captivology
What is Captivology about?
“Captivology” by Ben Parr sheds light on how to attract someone's interest and effectively keep it under control. The book offers valuable insights into captivation triggers that can help you succeed in today's world.
Breakthrough Advertising
What is Breakthrough Advertising about?
To push your products or services further, you need to use the techniques of breakthrough advertising. Written by an advertising copywriter, this book contains practical and experience-based pieces of advice. It is one of the marketing and advertising classics, worth reading if you want to be an expert.
Inbound Marketing
What is Inbound Marketing about?
If you want to build effective marketing strategies, you should consider the methods of inbound marketing. Learn how to attract customers in an organic way, engaging them with valuable content. Written by the co-founders of HubSpot, this book offers practical advice from real-life experience.
Contagious
What is Contagious about?
“Contagious” offers practical and effective methods to spread information by creating messages, advertisements, and content that people are likely to share. Whether you are a manager at a large corporation, a small business owner seeking to increase visibility, or a political candidate running for office, “Contagious” provides insights on how to make your product or idea go viral.
This is Marketing
What is This is Marketing about?
Seth Godin, an entrepreneur and best-selling author, shares ideas that can refresh your attitude toward marketing. Viewing marketing as a tool for change, Godin encourages business owners and marketers to explore their goals more extensively. He offers advice about reaching the right audience, telling your story, and improving your brand’s perception.
The Tipping Point
What is The Tipping Point about?
A global idea and an epidemic – what do they have in common? Malcolm Gladwell will answer you with ease: the tipping point. His best-selling book “The Tipping Point” reveals the secrets behind worldwide trends and explains how people of our time look at selling and spreading ideas.
Content Inc.
What is Content Inc. about?
Why sell products first when you can sell your ideas? Joe Pulizzi’s "Content Inc." changes the entrepreneurial playbook, showing how to start with content, build an audience, and then figure out what they want to buy. From uncovering your sweet spot to creating content that sparks conversations, this book is a roadmap for building a business that thrives on creativity.
$100M Offers
What is $100M Offers about?
“$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi provides valuable insights on how to launch a leading business. You will learn to make offers so good that people will buy your product without hesitation. Let’s discover useful instruments to sell your services and achieve success!
Purple Cow
What is Purple Cow about?
Why blend in when you can stand out? In "Purple Cow," marketing guru Seth Godin challenges you to make your business remarkable — literally like a purple cow in a field of brown ones. Godin’s advice is simple yet revolutionary: be bold, take risks, and give people a reason to notice you. Whether you’re launching a startup or trying to re-energize a tired brand, this book will inspire you to stop being ordinary and start being extraordinary.
Influence Is Your Superpower
What is Influence Is Your Superpower about?
Getting what you want from people seems very difficult, and it's true indeed. But this science can be learned if you approach it from the right side since influence is your power. Read on and discover how to affect people correctly.
Hooked
What is Hooked about?
Why do some products capture our attention and never let go while others fail? Find out the answer to this and other question in the book "Hooked" by Nir Eyal. The author introduces the four-step Hook Model that makes some products so appealing. If you're a product manager, a designer, a marketer or if this topic is intriguing for you, this is a must-read full of compelling examples from Twitter, Pinterest, and other successful companies.
Blue Ocean Strategy
What is Blue Ocean Strategy about?
“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne introduces a groundbreaking approach to unlocking new business opportunities. The book is a guide to reshaping markets through innovation and strategic thinking for lasting success.
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