In modern society, women have more opportunities than 50 years ago. Yet, it doesn’t mean they are free from objectification and pressure to look a certain way.

We all face the *beauty myth* every day, seeing pictures of perfectly skinny models with smooth skin. Some may think it’s inspiring, but most of such images portray unrealistic beauty standards. Yet, society still tells women that they should listen to this *beauty myth* and put in the work to become as close to the perfect image as they can. Over time, the concept of the ideal woman and beauty standards has changed.

Back in the 18th century, women didn’t face such criticism for their looks. Before the Industrial Revolution, women were mostly praised for their strengths, housework, and fertility. But later, when women got more freedom, it became a burden to the patriarchy. To keep their reins, men needed to seek new and discrete ways to weaken women’s feelings of freedom. And that’s exactly what *beauty myth* does.

The idea that beauty is essential is a cultural belief that restricts women, even when they are free to pursue their desires. Take, for instance, women who are successful in their work fields. Every working woman gets criticized and looked over, but those with great achievements feel even more pressure. They need to look beautiful and do so with ease.

Many believe in the beauty myth, which says beauty is an objective and universal standard. They think all women should put effort into becoming the epitome of it, while men simply aspire to be with women like that. This belief also suggests that women’s beauty is crucial for their reproductive success, and men's attractiveness is not as important.

However, it’s not true at all. Beauty is not an objective standard. Nowadays, it’s more of a currency system determined by politics and culture. For instance, in Western society, beauty standards are the last remaining system to maintain male dominance. Women are valued based on physical appearance, creating power imbalances. Valuing women for more than just looks will lead to fair treatment for all.