Imagine that one of your colleagues is constantly telling you what they have accomplished at work, and you can clearly feel that they are bragging. But is it true? It’s like a marketing strategy — you advertise yourself to make a boss aware of your achievements and promote you.

You can be the most effective team member, but it won't help you get a promotion if no one knows. You need to gain the respect of your colleagues and reputation by talking about your achievements and successes. Otherwise, no one will understand why you should get a promotion.

If you think your performance speaks for itself, you increase your chances of being stuck in your current position indefinitely. Studies show that women who share their performance and do not hide it receive promotions and rewards. Conversely, those who keep their achievements to themselves get none of it.

Imagine a situation where the company you work for finally concludes a deal with another company after lengthy, exhausting negotiations. And you were the person who brought this triumphant event closer with arguments and perseverance. What should you do afterward? Meet with your boss and tell them how much effort you had to put in to make it happen. Don't assume that the boss will recognize your contribution. Emphasize that you were the final piece in the process. Your input will not always be so clear and concrete. To be successful in the company, you should also know how your work makes a difference.

Why is it so important to know your value proposition? Because you can only promote your services after seeing what you offer your company or clients. To understand your value proposition, think back to a few work situations you've been in. Ask yourself what helped you make these situations successful. This will show you what skills and traits you can consider a personal tool and promote.