Successful start-ups have one thing in common: they have identified and capitalized on the unique strengths that set them apart from their competitors. If you are eager to succeed, you should find what makes you special and make the most of that advantage. Regardless of your aspirations, whether participating in a sports tournament or gaining admission to a prestigious school, there will be competition.

To gain a significant competitive advantage, you must combine three different factors. These factors are the needs and expectations of the world, the assets you possess, and your guiding principles and ambitions.

It's important to understand that the world has specific demands for what is considered valuable. Have you ever thought that your competitive advantage might not have value if it doesn't fit the market? Are you offering something that people want? Do you have the necessary skills and knowledge to adapt to the market and technological changes? A unique selling proposition or competitive advantage can give you an edge.

By identifying the areas where your assets are most useful, you can increase your chances to succeed and achieve your goals. Consider the assets you have, such as your financial resources, expertise in a particular field, or connections. You might have a distinct set of skills that distinguishes you from others in your field. Or you may have accumulated a substantial amount of money in your savings account that can serve as a safety net during uncertain times. Focus on areas and markets where your assets have a greater advantage compared to your competitors. By doing so, you can leverage your strengths to stand out.

Success is about working hard for something you believe in. People with a boundless enthusiasm for their job tend to perform better and maintain a higher level of performance compared to those who lack motivation. Let your passion lead you. Reflect on what matters to you. What kind of future do you aspire to create for yourself and others? By asking yourself these questions, you can establish your core values that will bring clarity to your life.

The three factors mentioned above can change and are essentially unpredictable. We may not even always understand our desires. So the most reasonable approach is to make assumptions about these factors and make adjustments as necessary.