Behavioral economics books
Predictably Irrational
What is Predictably Irrational about?
What if we can explain and predict human irrationality? In “Predictably Irrational”, the author demonstrates some little-known levers of influence on people and gives examples of using these techniques. Despite the innate unpredictability of human behavior, the book argues that there are patterns that we can understand and use to our advantage.
Freakonomics
What is Freakonomics about?
“Freakonomics” by Steven D. Levitt and Stephen J. Dubner explains the intricacies of human incentives, which stimulate us to work, do good things, and get what we want. Using historical examples, the authors also explore how economics can shed light on different phenomena.
Nudge
What is Nudge about?
Have you ever wondered why we misjudge and make wrong choices so often? Understanding the concept of nudges will help you not only be aware of your flaws but also take control of them. “Nudge” explains how to make better choices and how our decisions are pre-determined by the government and corporations.
The Elephant in the Brain
What is The Elephant in the Brain about?
“The Elephant in the Brain: Hidden Motives in Everyday Life” by Kevin Simler and Robin Hanson studies the fascinating and often concealed motivations that drive human behavior. Simler and Hanson explain subconscious desires and social dynamics that influence our everyday actions, as well as choices in relationships and careers. This book is a great blend of psychology, evolutionary theory, and behavioral economics.
Misbehaving
What is Misbehaving about?
According to traditional economics, people are rational creatures. In his book "Misbehaving," Richard H. Thaler proves that real people are actially quite irrational and often deviate from assumed behavior because of biases. In this book, you'll learn how to make smarter and more rational decisions in our complex world.
The Paradox of Choice
What is The Paradox of Choice about?
“The Paradox of Choice” offers valuable insights into the process of making choices. This book explains why the abundance of options in the modern world complicates our lives. It also gives advice on how we can make choices that will satisfy us.
Influence
What is Influence about?
“Influence” (1984) explores the deep-seated instincts that drive human behavior, from reciprocity to the allure of scarcity. The book highlights how we are influenced by different factors such as social proof, authority, and subtle signals. Understanding these dynamics is crucial for making informed choices in our lives.
Thinking, Fast and Slow
What is Thinking, Fast and Slow about?
In “Thinking, Fast and Slow”, Daniel Kahneman invites us on a journey through the complex landscape of our minds, revealing how two distinct systems govern our thought processes. Using psychological insights and engaging examples, Kahneman unveils the hidden impacts of cognitive biases and heuristics on our perceptions, decisions, and beliefs.
The Psychology of Money
What is The Psychology of Money about?
“The Psychology of Money” is an accessible primer to the world of money that explores how we can become more wealthy and prosperous. This book can help you to change your attitude toward money and learn how to multiply it.
Drive
What is Drive about?
“Drive” by Daniel H. Pink illustrates what success and satisfaction from life and work are all about. You will learn why autonomy is so important in your decisions and actions. The author will teach you strategies to improve your motivation and abilities and to transform your life.
The Tipping Point
What is The Tipping Point about?
A global idea and an epidemic – what do they have in common? Malcolm Gladwell will answer you with ease: the tipping point. His best-selling book “The Tipping Point” reveals the secrets behind worldwide trends and explains how people of our time look at selling and spreading ideas.
The Black Swan
What is The Black Swan about?
“The Black Swan: The Impact of the Highly Improbable” offers fascinating information about Black Swans — events that are difficult to predict and have an incredible impact on humanity. This book will make you rethink your approach to knowledge in our unpredictable world.
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