Top books for creative branding

Creative Confidence
What is Creative Confidence about?
“Creative Confidence: Unleashing the Creative Potential Within Us All” by Tom and David Kelley is a great guide for tapping into your creative potential. Tom and David believe that creativity is not a talent exclusive to a few but a skill that can be developed. With inspiring stories and practical advice, the book will assist you in breaking free from self-doubt and unlocking creative abilities.

Brand Thinking and Other Noble Pursuits
What is Brand Thinking and Other Noble Pursuits about?
"Brand Thinking and Other Noble Pursuits" by Debbie Millman is an amazing guidebook for understanding the modern world of branding. What's the nature of branding? Why do consumers buy some things but pass by other ones? Find out answers to these and many more questions in "Brand Thinking and Other Noble Pursuits."

The Fortune Cookie Principle
What is The Fortune Cookie Principle about?
Have you ever thought about what differentiates a good business from the best? Or, why does a company that seems to be profitable and effective fail? “The Fortune Cookie Principle” explores the importance of having a strong brand story. This concept will help you with creating a good business, as well as preserving and improving it.

Emotion By Design
What is Emotion By Design about?
In “Emotion by Design”, Greg Hoffman explores successful branding through his career as Nike Chief Marketing Officer. The guide emphasizes teamwork, creativity, audacity, and legacy-building. The book offers its readers actionable insights for lasting emotive brands.

Logo Design Love
What is Logo Design Love about?
Logo Design Love: A Guide to Creating Iconic Brand Identities explains the process of creating brand identities using simple language and real-world examples. David Airey provides practical tips on how to work with clients, and emphasizes the importance of simplicity, versatility, and relevance in logo design. This is an invaluable resource for anyone involved in creating visual identities or who wants to learn about the process.

Designing Brand Identity
What is Designing Brand Identity about?
Designing Brand Identity by Alina Wheeler offers practical tips to create successful brand systems. Alongside the clear explanation of every stage of the branding process, this book covers strategies to design, launch, and govern your brand. Are you ready to develop a new brand like Apple?

Designing for the Digital Age
What is Designing for the Digital Age about?
From assembling a team to evaluating and iterating your design, Designing for the Digital Age covers topics such as user research, requirements definition, and collaboration. After reading this book, you will certainly know more about interaction design, visual design, and project management. Moreover, this comprehensive guide offers practical advice, real-life examples, and exercises to help you navigate every stage of the design process.

Steal Like an Artist
What is Steal Like an Artist about?
“Steal Like an Artist” is a book about improving creativity by mixing imitation with original ideas. It covers topics like overcoming fear, sharing your work online, and having varied interests. The book also stresses the importance of good habits and a great environment for ongoing artistic success.

ALIEN Thinking
What is ALIEN Thinking about?
We are eager to change the world even though, in fact, we are too afraid, lack confidence in ourselves, and don’t know what to do. However, sometimes, you just have to become an alien to find solutions. Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade will tell you how to create something new and wonderful.

Lead with a Story
What is Lead with a Story about?
“Lead with a Story” (2012) explores the power of storytelling in business. It shows how storytelling can improve customer service, communicate company values, and motivate employees. You will get unconventional tips on creating business stories that excite people.


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