Hooked

Brief Summary

Why do some products capture our attention and never let go while others fail? Find out the answer to this and other question in the book "Hooked" by Nir Eyal. The author introduces the four-step Hook Model that makes some products so appealing. If you're a product manager, a designer, a marketer or if this topic is intriguing for you, this is a must-read full of compelling examples from Twitter, Pinterest, and other successful companies.