
The 12 Week Year
Brief Summary
“The 12 Week Year” (2013) is based on a framework borrowed from the sports industry. Using this process, you accomplish in 12 weeks what you'd typically accomplish in 12 months. Not by working harder but by focusing on what matters most, getting rid of low-value tasks, and keeping a real sense of urgency to get everything done.
Key points
Key idea 1 of 9
Each of us at least once came across the expression "Knowledge is power," but have you ever thought that this may not be entirely true? Knowledge alone cannot make you a highflier. Your success comes if you manage your knowledge correctly. So, the seed of knowledge will only germinate when you water it.
Let’s take obesity and problems with excess weight. They are common for Americans – about 65% of the population face them. The lack of knowledge does not affect these statistics in any way. Despite many books on proper nutrition and fitness bloggers discussing sports exercises and diets, Americans are still overweight. They know that for a healthy lifestyle, it is enough to move a little more actively and eat a little healthier. Having relevant knowledge, they do not use it to solve the problem.
Look around. This state of things is everywhere, including business. The basis of success is a good original idea. However, it is not the idea that is rewarded and respected but its implementation. For example, why is Apple so successful? Because they took good ideas and made them work. The realization of an idea is not only in dreams but also in making these dreams come true. You should adopt best practices and apply them consistently to improve your results.
Have you ever been in a situation where you felt like you could be more successful but needed help finding the strength to move forward? This is exactly what happened to Ann Laufman, Houston’s financial consultant. However, Laufman found a way out. She learned about an approach that helps her perform tasks more efficiently. It is the "12 week year" approach.
The trick is not to change the usual work pattern but to apply the available knowledge more effectively. The woman quickly realized that this decision made her performance more productive. Having increased her results by 400% and received the title "Lawyer of the Year," Laufman became the first woman in her firm's history to achieve such results.
In the example of Ann Laufman, we see people can succeed faster. You just need to act according to the "12 weeks of the year" method, that is, "pump up" time management and measure your results.
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