The E-Myth Revisited
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15 min

The E-Myth Revisited

by Michael E. Gerber

Brief Summary

“The E-Myths Revisited” provides guidance about launching a viable business and successfully managing it throughout all stages of development. This book lays out a strategy for planning and improving your business to make it prosperous and effective.

Key points

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Key idea 1 of 13

According to official statistics, nearly one million small businesses are established annually in America. However, 60 percent of them still function in the first year, but only 20 percent remain through the first five years. Thus, 800,000 businesses collapse, and the most common reason for that is the E-Myth.

According to the E-Myth, also known as the entrepreneurial myth, proficient skills combined with a creative concept are enough to build a business. This myth is, in fact, a completely mistaken view of American business. The most popular reason for founding a business is the founder’s success in a certain professional area. One day, they realize that just doing technical work for someone isn’t enough for them. As a result, they want to implement their ideas in a particular field.

For instance, you are a skillful barber. You’ve learned many hairdressing techniques. Moreover, you have tons of ideas about what you would change about the hair salon if you owned it. That is the moment you realize you want to be an entrepreneur. More than a million new businesses are started every year for this reason.

However, if you start your business this way with only technical experience and ideas, it is already a mistake. It can doom your business to failure. Many beginner entrepreneurs mistakenly reckon that possessing professional skills equals understanding how the business works. Nevertheless, there is a big difference between doing technical work and running a business.

Let’s say a professional barber opens a barbershop. After a while, they realize that it requires more than technical work. They must also manage assignments, hire workers, and develop the business.

This is why so many small businesses fail in the first few years of existence.

01
A myth about a brave entrepreneur with fantastic ideas and great skills.
02
Achieving your personal goal should be the main reason to set up a business.
03
Make customers your biggest priority.
04
Within each entrepreneur, there are multiple business personalities.
05
A successful revolution within the realm of small businesses.
06
Most of the entrepreneur’s businesses fail at the adolescence phase.
07
To go through the adolescence phase, plan everything from the beginning.
08
Start by building just one store and imagine your business evolving into a nationwide chain.
09
Instead of trusting in amazing people, trust in an amazing people-management system.
10
Use organizational charts to have clear accountability for your business development.
11
Ultimately, your business will consist of operational systems.
12
There is no end to the processes of planning and achieving.
13
Final summary

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