The Little Book of Yes

Brief Summary

Have you ever felt like you're losing ground in a negotiation before you even begin? "The Little Book of Yes" is full of science-backed strategies for getting people to say "yes" more often. Drawing from psychology and behavioral science, Martin and Goldstein offer tips for everyday situations. You'll be flawless in every situation, whether it’s getting a friend to agree on dinner plans or persuading your boss to back a new idea.