It always takes time for any innovative technology to be adopted by society. According to the *Technology Adoption Life Cycle*, this process usually has stages, one community at a time, and it depends on the attitude toward innovation.

*Technology enthusiasts* are the first group of people who absorb innovations. One of their distinctive features is a huge technological interest. This group strives for the most up-to-date technologies, even though they can have numerous imperfections.

The next group to adopt technological advancements is *visionaries*. Unlike technology enthusiasts, visionaries want to have a new technology because of its advantages and improvements compared to the old one. These two categories of people form the initial early market, comprising a comparatively small segment. However, there is also a more significant and crucial mainstream market.

When a technology has established its worth and a distinct market leader has emerged, the *pragmatists* (one-third of the total market) join in confidently. Their focus isn’t on radical transformations; instead, they seek gradual advantages derived from reliable, widely adopted products. Pragmatists exhibit remarkable brand loyalty, making it essential to secure their backing for sustained market supremacy.

The next in line are the *conservatives* who simply desire straightforward, high-quality, affordable products with minimal complications. Lastly, the *skeptics* form a relatively small group resistant to high-tech advancements. Companies often overlook them as a customer segment.