Pre-Suasion

Brief Summary

In Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini, the most-cited psychologist of our time, explores the art of persuasion. He introduces the concept of «pre-suasion», a technique used for preparing someone to be receptive about a certain message. With a wealth of scientific studies and engaging anecdotes, this books will teach you how to prime a person’s mind to say «yes».