Psychologists have long established that creativity and conformity are the two paths to success. Conformity entails keeping the status quo and going down the same old routes as everyone else. Creativity means going down a less beaten path and supporting some fresh concepts that defy convention but eventually improve things.

Naturally, nothing is entirely unique in that everything we think of is shaped by the things we observe and learn from the world around us. However, individual viewpoints are essential for innovation. One study demonstrated that employees using alternative web browsers show higher commitment and performance than those using default browsers, like Internet Explorer or Safari. This example illustrates how defaults can influence behavior and how taking the initiative to explore alternatives can lead to better outcomes.

People are reluctant to take risks, often due to societal pressure and the fear of failure. Yet, rationalizing the status quo encourages curiosity as a catalyst for originality. This way, individuals question dissatisfying defaults and recognize the potential for change in social systems.

Let’s look at the example of Warby Parker. Warby Parker's founders, who were just students, challenged Luxottica, the eyewear industry giant. They created an unconventional online glasses-selling model. Their initiative and originality led to the creation of a successful company that disrupted the market.

Overall, you need to work with what you already have but aim to challenge traditional approaches and add some non-conformity to them.