The 22 Immutable Laws of Branding

Brief Summary

Think branding is just about a logo and a catchy tagline? Well, this is not entirely true. Al and Laura Ries argue the unshakeable rules that make or break brands in "The 22 Immutable Laws of Branding." From why being first is better than being better to the dangers of stretching your brand too thin, these laws reveal the secrets behind the world’s most iconic names.