
The Business Model Navigator
by Oliver Gassmann, Michaela Csik, Karolin Frankenberger
Brief Summary
Many businesses stick to outdated business models when the only thing they need to do for success is to read The Business Model Navigator. This book introduces 55 models, such as the Add-On model and Subscription model, used by successful companies like Ryanair and Spotify. It offers a framework for adapting and innovating business models, presenting each model in a quick-read format. Overall, it is a valuable toolkit for developing and transforming your company.
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