The Business Model Navigator

The Business Model Navigator

by Oliver Gassmann, Michaela Csik, Karolin Frankenberger

Brief Summary

Many businesses stick to outdated business models when the only thing they need to do for success is to read The Business Model Navigator. This book introduces 55 models, such as the Add-On model and Subscription model, used by successful companies like Ryanair and Spotify. It offers a framework for adapting and innovating business models, presenting each model in a quick-read format. Overall, it is a valuable toolkit for developing and transforming your company.

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