At 23, Alex Hormozi didn't know a thing about business. Yet, he dreamed of opening his chain of gyms one day. Alex's first step in implementing this dream was meeting with leading businessmen who already had a lot of experience and could give him some practical advice. At first, he felt awkward. At times, he didn't understand even the simplest terms used by businessmen in dialogue.

But at the end of the meeting, one of the business owners asked Alex, "Do you know the secret of sales?" It was Travis Jones, an entrepreneur who had several successful million-dollar businesses, who organized that event. Travis said that the secret of sales is to make people an offer so good that they would feel stupid saying no. It means that you don't have to be a top specialist to sell a product. You just have to be able to sell it properly.

This advice has helped Hormozi a lot in growing his business. When he was 27 years old, Alex decided to finally start opening a chain of gyms. He gathered a team and prepared a project, and it seemed to him that everything should go well. However, the team faced difficulties at the very beginning. In business, two main problems can prevent it from success: lack of customers and profit. These problems are interconnected and could become fatal for Alex's business.

Nevertheless, thanks to mastering the ability to present his product properly, Alex managed to create not only Good Offers but Grand Slam Offers! This type of offer brings fantastic profit and, most importantly, freedom in building your business. A grand slam offer stands out in the market and drives significant sales and customer loyalty. The ultimate goal is to create an offer that is so powerful and appealing that it practically sells itself.

Within a year of opening the gym chain, now known as Gym Launch, the business revenue was over $1,500,000 per month! Gym Launch has become one of the best gym chains in the US. They have managed to attract many famous people to the partnership and sponsorship, including the world-famous athlete and actor Arnold Schwarzenegger. The ability to make exciting offers has made all this possible.