Top persuasion books

Pre-Suasion
What is Pre-Suasion about?
In Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini, the most-cited psychologist of our time, explores the art of persuasion. He introduces the concept of «pre-suasion», a technique used for preparing someone to be receptive about a certain message. With a wealth of scientific studies and engaging anecdotes, this books will teach you how to prime a person’s mind to say «yes».

Verbal Judo
What is Verbal Judo about?
Is mastering effective communication one of your goals? Do you want to know how to navigate conflict in critical situations and domestic arguments? If so, “Verbal Judo” by George J. Thompson and Jerry B. Jenkins will surely spark your interest and give you many valuable insights.

Blink
What is Blink about?
Discover the Power of Snap Judgments with “Blink”. In this captivating book, Malcolm Gladwell explains intuitive decision-making and our choices. “Blink” will change how you see your mind and empower you to make better decisions instantly.

Getting Past No
What is Getting Past No about?
William Ury, a renowned anthropologist and negotiation expert, offers insightful strategies on navigating through complex negotiations in his book Getting Past No: Negotiating in Difficult Situations. Ury takes an interest-based approach to negotiation, transforming confrontational situations into cooperative, creative problem-solving processes. You will learn to handle tough times, people, and negotiations, advocating for solutions that don't involve anger or retaliation but rather, achieving desired outcomes.

Influence
What is Influence about?
“Influence” (1984) explores the deep-seated instincts that drive human behavior, from reciprocity to the allure of scarcity. The book highlights how we are influenced by different factors such as social proof, authority, and subtle signals. Understanding these dynamics is crucial for making informed choices in our lives.

Never Split the Difference
What is Never Split the Difference about?
Have you ever struggled to come to an agreement in conflict? Or perhaps wondered which negotiation techniques might help you seal the best possible business deal? Look no further because “Never Split the Difference” teaches you all about becoming a successful negotiator.

Captivology
What is Captivology about?
“Captivology” by Ben Parr sheds light on how to attract someone's interest and effectively keep it under control. The book offers valuable insights into captivation triggers that can help you succeed in today's world.

Exactly What to Say
What is Exactly What to Say about?
“Exactly What to Say” by Phil M. Jones provides readers with precise language tools to navigate personal and professional conversations. The book uncovers the art of influencing and directing dialogues to achieve successful outcomes. It's a must-read for anyone looking to improve their communication skills significantly.

The Influential Mind
What is The Influential Mind about?
Intertwining neuropsychology with behavioral psychology, The Influential Mind: What the Brain Reveals About Our Power to Change Others is an exploration into the art of persuasion. Tali Sharot, a neuroscientist, offers insight into our mind’s workings, revealing the role of emotions in influence, the limitations of data, and the power of curiosity. You’ll find advice not just on influencing others but also invaluable guidance on resisting unwanted influence.

Made to Stick
What is Made to Stick about?
Have you ever wanted to create a long-lasting sticking idea? Then, “Made to Stick” (2007) is a must for you. Here, you will learn strategies for building credibility and emotional connection, understand the power of storytelling, and explore techniques for sustaining interest.

How to Win Friends and Influence People
What is How to Win Friends and Influence People about?
The book "How to Win Friends & Influence People" by famous American writer Dale Carnegie is a valuable guide to understanding people. By applying the fundamental principles outlined, you can win popularity and approval. The teachings of Carnegie remain as relevant today as ever, with timeless wisdom and practical information to enhance your people skills.

Crucial Conversations
What is Crucial Conversations about?
“Crucial Conversations” delves into the art of communication in high-stress situations. It offers practical tools for handling difficult conversations effectively. Whether it's a disagreement with a colleague, a confrontation with a loved one, or a contentious debate with a boss, the authors provide strategies to navigate even the most challenging discussions.

Influence Is Your Superpower
What is Influence Is Your Superpower about?
Getting what you want from people seems very difficult, and it's true indeed. But this science can be learned if you approach it from the right side since influence is your power. Read on and discover how to affect people correctly.

The Art of Seduction
What is The Art of Seduction about?
Hypnosis isn't the only way to make people do what you want to. The Art of Seduction by Robert Greene offers another powerful way to control people. In this book, you will learn different strategies for persuasion by manipulating people's desire for pleasure. Do you want to be a skillful seducer like Cleopatra? Then, this book is a must for you.

Win Every Argument
What is Win Every Argument about?
“Win Every Argument” (2023) is a guide to the art of persuasion, showing how to combine logic and emotion effectively. Written by Mehdi Hasan, the book uses stories to illustrate the power of this mix in swaying people's opinions. It also discusses the tactical use of ad hominem arguments as a persuasion technique.

Talk Like TED
What is Talk Like TED about?
Have you ever wondered how much the perception of what is said depends on the speaker? Well, the TED talk is the brightest example. "Talk Like TED" reveals the key tips for improving presentation skills, which can eventually fully change your life.

$100M Offers
What is $100M Offers about?
“$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi provides valuable insights on how to launch a leading business. You will learn to make offers so good that people will buy your product without hesitation. Let’s discover useful instruments to sell your services and achieve success!

Words That Change Minds
What is Words That Change Minds about?
Words That Change Minds by Shelle Rose Charvet is about ways to communicate effectively and influence people, using the words that resonate with them. It provides actionable guidance that can be applied in various settings, from presentations to negotiations. Read this book if you want to understand how people process information and how you can tailor your communication to be better understood.

Supercommunicators
What is Supercommunicators about?
Do you struggle with communication or just want to improve this skill? Then, Charles Duhigg's book Supercommunicators is your first step to learning the art and science of effective conversation. It will teach you to navigate different types of discussions and turn challenging encounters into positive connections. Learn the hidden layers beneath conversation and the right tools to become a supercommunicator.

Predictably Irrational
What is Predictably Irrational about?
What if we can explain and predict human irrationality? In “Predictably Irrational”, the author demonstrates some little-known levers of influence on people and gives examples of using these techniques. Despite the innate unpredictability of human behavior, the book argues that there are patterns that we can understand and use to our advantage.

The Charisma Myth
What is The Charisma Myth about?
Nobody likes to be ignored. Whether it's friends turning you down to grab coffee or collegue not listening during your presentation. "The Charisma Myth" by Olivia Fox Cabane shows how to become charismatic and enhance your influence. Quit thinking that charisma is inborn and take the reins of your life with practical strategies from this book.

Contagious
What is Contagious about?
“Contagious” offers practical and effective methods to spread information by creating messages, advertisements, and content that people are likely to share. Whether you are a manager at a large corporation, a small business owner seeking to increase visibility, or a political candidate running for office, “Contagious” provides insights on how to make your product or idea go viral.


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