Business is pretty similar to boxing: both are fast, competitive, and aggressive.

Moreover, if we look at the language marketers, we can notice they use some boxing terminology, like “knockout punch” or “right hook.” These terms describe their next campaign, which is meant to outperform the rivals. These people experience feelings similar to Mike Tyson’s during knockouting Trevor Berbick and getting the champion’s title. So, the right hook, be it in boxing or marketing, can lead to a complete knockout of the opponent. The thing is that even good hooks on Facebook, YouTube, or other social networks can’t always be win-win moves.

It’s important to realize that people use social media all the time nowadays. If we take the United States as an example, as of 2014, there were 327 million phones—but, shocker, only 317 million people. Moreover, there are 400 million users every month on Instagram only. Quite an audience, isn’t it?

So, it is safe to say you aren’t getting anywhere without social media. If you don’t utilize all kinds of platforms, you’re missing out on a lot of exposure and marketing opportunities. And if you don’t have social media yet, make one because its influence will not change anytime soon.

On the contrary, platforms like Instagram, TikTok, Snapchat, and Facebook seem to be rapidly picking up speed. Advertising specialists have already caught onto the fact that they are a powerful and promising marketing tool.