Copywriting books to read
On Writing Well
What is On Writing Well about?
Welcome to “On Writing Well: The Classic Guide to Writing Nonfiction”. This insightful guide conveys the essence of effective writing, exploring the interplay of simplicity, word choice, consistency, and narrative engagement. Through a blend of practical advice and philosophical reflection, William Zinsser invites writers to embark on a journey of self-discovery and creative expression.
Words That Change Minds
What is Words That Change Minds about?
Words That Change Minds by Shelle Rose Charvet is about ways to communicate effectively and influence people, using the words that resonate with them. It provides actionable guidance that can be applied in various settings, from presentations to negotiations. Read this book if you want to understand how people process information and how you can tailor your communication to be better understood.
Content Rules
What is Content Rules about?
“Content Rules” by Ann Handley and C.C. Chapman is a vital resource for anyone looking to master the art of content creation and marketing. This book offers practical advice and insights on developing compelling content that engages audiences, builds brand loyalty, and drives business success.
Zen in the Art of Writing
What is Zen in the Art of Writing about?
Ray Bradbury’s "Zen in the Art of Writing" is a collection of writing tips, personal memories, and inspiring ideas. Bradbury dives into the importance of curiosity and imagination for a writer – combined with hard work, of course. If you need a boost of writing wisdom and motivation, this book is a must-read!
Influence
What is Influence about?
“Influence” (1984) explores the deep-seated instincts that drive human behavior, from reciprocity to the allure of scarcity. The book highlights how we are influenced by different factors such as social proof, authority, and subtle signals. Understanding these dynamics is crucial for making informed choices in our lives.
Breakthrough Advertising
What is Breakthrough Advertising about?
To push your products or services further, you need to use the techniques of breakthrough advertising. Written by an advertising copywriter, this book contains practical and experience-based pieces of advice. It is one of the marketing and advertising classics, worth reading if you want to be an expert.
Reading Like a Writer
What is Reading Like a Writer about?
Good writers are usually also active readers, but great writers approach reading the books as a source of learning how to write. Fransine Prose encourages writers to pay close attention to how something is written, because it can inspire you or provide valuable lessons. If you want to read like a writer – and then employ your insights into your own writing – explore this guide.
Because Internet
What is Because Internet about?
The book “Because Internet” by Gretchen McCulloch describes the ways the Internet has changed our communication and language rules. If you are fascinated or confused by the chaotic and ever-changing vocabulary of social media, this book is for you!
Jab, Jab, Jab, Right Hook
What is Jab, Jab, Jab, Right Hook about?
With the development of technology, a lot more people gained access to publicity. Now, in order to tell your story, you need to make the most of modern tools, especially social media. And if it seems scary or unfamiliar, “Jab, Jab, Jab, Right Hook” offers some insights to start with.
Building a StoryBrand
What is Building a StoryBrand about?
Ever wondered why some brands stick in your mind while others just don't ring a bell? Donald Miller’s "Building a StoryBrand" flips the script, turning your customers into the heroes of your story. Miller blends marketing insights with storytelling magic, teaching you how to craft messages that resonate and, more importantly, sell. If you're tired of being ignored, this book might just be your game-changer.
The Freelancer's Bible
What is The Freelancer's Bible about?
"The Freelancer's Bible" by Sara Horowitz and Toni Sciarra Poynter is a supportive book for new freelancers and those who are just thinking about becoming freelancers. The guide reveals practical advice focusing on three basic principles of attracting clients and three ways to make them happy. Read the book and become part of an amazing community of freelancers that is growing every day.
Steering The Craft
What is Steering The Craft about?
Dreaming of becoming a good writer is not enough. You need to know specific rules about the rhythm of the text, syntax, grammar, punctuation, and much more. In her book “Steering The Craft”, an American author, Ursula K. Le Guin, shared some advice on writing. So, it’s your chance to learn something new and start writing better.
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